As a Bills fan, I get a ton of questions about what I think of the T.O. signing. As a football move, it's probably not a bad one, as the Bills are only committed to one year. As a marketing move, it looks like it's turning out to be ingenious. Apparently, despite the bad economy and a team that hasn't made the playoffs in almost 10 years, season ticket sales are going great.
It's worth noting here that the Bills GM, Russ Brandon, has a marketing and P.R. background. And last year, despite a pretty lousy team that didn't even have T.O. )and slapped the fans in the face by playing a game in Toronto), the Bills sold their second most season tickets ever! Now, everywhere I go it's T.O., what do you think of T.O. - even though we completely overhauled our offensive line (which was somewhat offensive last year) and not in a good way, all everyone wants to talk about is T.O. So, from a football standpoint, the team may still suck, but if they're selling tickets, more power to them I guess, because that's really the name of the game. It's "professional" football after all, as a GM of an entity that is designed to make money, Brandon seems to be doing a great job.