Tire-to-fuel PR

I'm thinking the tire-to-fuel/energy thing might need a new PR agent. I ran a Google on the concept, and the best thing I could find said something about it "burning cleaner than coal," which doesn't seem like a ringing endorsement. And Erie is by no means the first community with concerns about pollution from these types of facilities, which everyone else also seems to think involves burning tires....I think the first thing we need to do is find out who currently has the largest one of these facilties and send someone to visit it. I mean we seem to visit everywhere else for research...